I am proud to be part of this process. It’s also exciting to assess campaigns and marketing activities which are quantifiable and directly tied to the bottom line. My background is digital and direct response marketing so it will be interesting to see what has been submitted in this area.

Some of the keywords and statements on the Assegai website which get me excited (listed below).

“Is your agency, company or SME setting new standards in creative excellence and real, measurable results in the art and science of direct marketing?”

“Winning an Assegai Award tells your colleagues, clients and competitors that your campaigns are backed by solid numbers. Winning proves that you know what it takes to develop a sound direct marketing strategy with cut-through presentation, tactics and ROI…”

In any event, Ill provide some feedback regarding the experience post the final judging which takes place from Mon 20th of October – Wed 22nd October