After a well deserved break, we are set for 2009. Clickthinking’s staff are currently working on a number of very exciting projects including the relaunch of the Seeff website, a social networking project for Vodacom and the comprehensive web strategy for eTV.

There is no doubt that Marketing Directors and CMO’s are going to be put under more pressure to deliver return on investment on their marketing efforts. Whilst some might turn to the recession as the cause, it should be attributed to a changing economy where the traditional linear purchasing funnel is being challenged by the web and technology.

Traditional Agencies will need to migrate towards value propositioned models to compete. We also anticipate that many of the current digital agencies selling hype, excitement and not  much else are going to be put under increasing pressure to deliver results which impact on the bottom line.

We wish current and prospective clients all the best for 2009 and hope that you embrace the web and achieve great outcomes.

This entry was posted on Monday, January 26th, 2009 at 7:43 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.