http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/ News and views from the digital team at Clickthinking Sat, 31 Jul 2010 06:19:51 +0000 http://wordpress.org/?v=2.1.3 http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/#comment-6014 Iain Thu, 27 Nov 2008 15:06:48 +0000 http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/#comment-6014 The interesting factor is that via social networks and the ability to self-publish anything from your own social network to blogging etc. via services like Ning, the so called 'content & info generating' sphere and the 'social networks' sphere are quickly molding into one. With the abilities of so many people to create a 'long tail' scenario in terms of information and choice it's definatly an interesting time for search. Services such as Technorati and others that aggregate and gauge popularity etc. and that run on microformats such as 'tag' elements and the rising semantics of people encoding information will also bring a new level to search. The interesting factor is that via social networks and the ability to self-publish anything from your own social network to blogging etc. via services like Ning, the so called ‘content & info generating’ sphere and the ’social networks’ sphere are quickly molding into one. With the abilities of so many people to create a ‘long tail’ scenario in terms of information and choice it’s definatly an interesting time for search. Services such as Technorati and others that aggregate and gauge popularity etc. and that run on microformats such as ‘tag’ elements and the rising semantics of people encoding information will also bring a new level to search.

]]> http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/#comment-6420 rob Mon, 01 Dec 2008 07:44:42 +0000 http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/#comment-6420 Thanks for the post, Iain. You make very good points. We definitely see user generated content like reviews as being a factor for search relevance. Thanks for the post, Iain. You make very good points. We definitely see user generated content like reviews as being a factor for search relevance.

]]> http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/#comment-6676 Jonny Darling Wed, 03 Dec 2008 14:35:00 +0000 http://blog.clickthinking.com/google-show-their-true-colours-this-is-significant/#comment-6676 Hammers home the importance of digital marketing planning - As search engines move to reward the market-deemed authority for a given search query with an increased % of listing real-estate (via universal search results), the advertiser, together with their online development and marketing partners, must buy into a concerted digital investment, underpinned by their web content. The website, as the nucleus of that digital media, must be robust, multi-disciplinary and accessible. Google's preference to list socially referred web content drives quality marketing output, as only the cream will come to the top. Hammers home the importance of digital marketing planning - As search engines move to reward the market-deemed authority for a given search query with an increased % of listing real-estate (via universal search results), the advertiser, together with their online development and marketing partners, must buy into a concerted digital investment, underpinned by their web content. The website, as the nucleus of that digital media, must be robust, multi-disciplinary and accessible. Google’s preference to list socially referred web content drives quality marketing output, as only the cream will come to the top.

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