Cape Union Mart, a well established and well respected retailer has recently launched their new website. Initially the objective was to showcase the product and assist customers with the research phase of their decision-making before they purchased the products in the traditional stores.

With consumers gaining confidence in using the web as a transaction platform, the next logical step was to allow online customers to purchase directly and get products delivered to their doorstep.  Clickthinking is proud to publish this full ecommerce enabled website and we look forward to monitoring and improving conversions ensuring that Cape Union Mart exceed all of their Return on Investment expectations.

This entry was posted on Wednesday, October 22nd, 2008 at 5:08 pm and is filed under Site Performance. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.