Written by Peter Stewart, Clickthinking Search & Digital research

Recently, Google launched SearchWiki which allows the searcher to manage their search results and importantly provide comments which can be viewed publicly by others .You can find out more about this feature here on the Google blog.

We see this as having major significance and the first step in Google announcing their intent to depart from their current methodology of rewarding web pages.  Whilst they state that this feature will have very little influence on the current ranking algorithm, we believe that it will simply be a matter of time before it does. More importantly, its a step closer to rewarding web pages and their ranking based on user behaviour.

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