We are very proud to announce that we have recently completed the web strategy and development for &BEYOND (Previously CC Africa). Following a comprehensive research phase, the objective was to build a website which would not only showcase the company’s properties throughout the world but lead as the definitive website in its category.

It has been an epic journey and we have worked very closely with the &BEYOND web staff whose commitment has not faltered. The websites can be viewed at the following:

• andbeyond.com
• andbeyondafrica.com
• andbeyondindia.com

WWF has contracted Clickthinking for the development of a new website that will allow companies and individuals to track, measure and compare how sustainable they operate or live. For companies the measurements will encompass economic, social and environmental factors. South Africa is a unique launch platform for this project due to the legal requirements for companies to report annually on these measures.

For individuals the project will have more of an exciting feel to it while giving you a measure of your individual footprint. It also shows individuals what the world will become if everyone lived the way they did. We are very excited to be involved in this ground breaking project for SA.

Cape Union Mart, a well established and well respected retailer has recently launched their new website. Initially the objective was to showcase the product and assist customers with the research phase of their decision-making before they purchased the products in the traditional stores.

With consumers gaining confidence in using the web as a transaction platform, the next logical step was to allow online customers to purchase directly and get products delivered to their doorstep.  Clickthinking is proud to publish this full ecommerce enabled website and we look forward to monitoring and improving conversions ensuring that Cape Union Mart exceed all of their Return on Investment expectations.

I am proud to be part of this process. It’s also exciting to assess campaigns and marketing activities which are quantifiable and directly tied to the bottom line. My background is digital and direct response marketing so it will be interesting to see what has been submitted in this area.

Some of the keywords and statements on the Assegai website which get me excited (listed below).

“Is your agency, company or SME setting new standards in creative excellence and real, measurable results in the art and science of direct marketing?”

“Winning an Assegai Award tells your colleagues, clients and competitors that your campaigns are backed by solid numbers. Winning proves that you know what it takes to develop a sound direct marketing strategy with cut-through presentation, tactics and ROI…”

In any event, Ill provide some feedback regarding the experience post the final judging which takes place from Mon 20th of October – Wed 22nd October

The world’s finite energy sources are being used inefficiently and urban transport plays a major role in energy wastage and climate changing pollution. Optimal Energy aims to change that by specialising in and delivering class leading solutions for urban transport. It is Optimal Energy’s vision to establish and lead an electric vehicle industry in South Africa and to expand globally

The electric car Joule is as beautiful and elegant as it is stylish with a classic appeal set to transform the face of the urban transportation landscape, through offering consumers a dynamic real world electric vehicle

Click here to visit the Optimal Energy website