Founded in 1997, MiX Telematics is a global provider of fleet management products and services companies of all sizes in over 75 countries on six continents. The company vision is to become the leading global provider of information and related services for all mobile assets. They place a high value on their website strategy and have selected Clickthinking to construct the solution architecture and strategically advise them on their digital positioning and implementation.

We discovered the following interesting bit of research today in a BBC news article quoting Dr Jakob Nielson:

In 2004, about 40% of people visited a homepage and then drilled down to where they wanted to go and 60% use a deep link that took them directly to a page or destination inside a site. In 2008, said Dr Nielsen, only 25% of people travel via a homepage. The rest search and get straight there.

“Basically search engines rule the web,” he said.But, he added, this did not mean that the search engines were doing a perfect job.
“When you watch people search we often find that people fail and do not get the results they were looking for,” he said.
“In the long run anyone who wants to beat Google just has to make a better search,” said Dr Nielsen.

This interesting article compares Google’s search business to Microsoft Windows.
The writer predicts that by this time next year, ‘Google’s search business will be larger and more profitable than the most profitable and legendary monopoly in history–Microsoft Windows.’

Some of the comments below the article do raise the question of the relevance of the comparison. What is clear is that both products are highly profitable!

Read the full article here: Google Search To Surpass Size of Microsoft