The online environment does not stand still, nor do the industries in which our clients operate. It is no longer feasible to build a website presence and sit on laurels.

Clickthinking’s strategy team recently compiled and presented a comprehensive website review for a long-standing client. This process draws on the intangible of years of development experience, together with the hard metrics provided by Omniture’s Site Catalyst, an analytics tool adopted by many of the Fortune 500 companies. This assessment is both microscopic and visionary. We drill down to page architecture and usability, considering visitor paths and click density. We analyse finding methods, search terms, and lead generation. All this to better tailor the website offering to the expectations of the consumer.

This process is collaborative in nature, drawing on Client knowledge to be best of breed. Our findings become recommendations and are transformed into wire frames. Development is briefed into our Design studio and technical department.
Once again our analytics tracking shall be the building block for our change review, which shall be conducted quarterly, with further improvement and modification to follow.